Juniper Square lines up $25M for its real estate investment platform - Techdap

Juniper Square lines up $25M for its real estate investment platform

Wednesday, May 15, 2019

Juniper Square lines up $25M for its real estate investment platform

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Juniper Square, a four-year-old startup at the intersection of enterprise software, real estate and financial technology, has brought in an additional $25 million in Series B funding to fuel the growth of its commercial real estate investment platform. Ribbit Capital led the round, with participation from Felicis Ventures.

Founded in 2014 by Alex Robinson, Yonas Fisseha and Adam Ginsburg, the startup’s chief executive officer, vice president of engineering and VP of product, respectively, Juniper has raised a total of $33 million to date.

The company operates a software platform for commercial real estate investment firms — an industry that has been slower to adopt the latest and greatest technology. Robinson tells TD those firms raise money from pension funds, endowments and elsewhere to purchase and then manage commercial real estate, using Juniper’s software as a tool throughout that process. Juniper supports fundraising and capital management with a suite of customer relationship management (CRM) and productivity tools for its users.

The San Francisco-based company says it currently has hundreds of customers and manages half a trillion dollars in real estate.

“The private markets are just as big as the public markets … but the private markets have typically not been accessible to everyday investors, and that’s part of what we are trying to do with Juniper Square,” Robinson told TD. “It’s a tremendously large market that almost nobody knows anything about.”

Juniper will use its latest investment to double headcount from 60 to 120 in the year ahead, with plans to beef up its engineering, product and sales teams specifically as the company expects to continue experiencing massive growth. Robinson said it’s grown between 3x and 4x every year for the last three years.

Felicis Ventures managing director Sundeep Peechu said in a statement that Juniper “is one of the fastest growing real estate tech companies” the firm has ever seen: “They are building technology for an industry that touches nearly every human and every corner of the economy. It’s a hard problem that takes time to solve, but the benefits of making these huge markets work better are tremendous.”

Existing in a relatively niche intersection, Juniper’s job now is to prove itself more efficient and user-friendly than Microsoft Excel spreadsheets, which, Robinson says, are still its biggest competitor.

“Our goal is to be the de facto platform for real estate investment and we are well on our way to becoming that.”

Enterprise software investments may be tepid now, but they’re poised to engage

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