Kindred’s robots help retailers handle fulfillment centers — and take on Amazon - Techdap

Kindred’s robots help retailers handle fulfillment centers — and take on Amazon

Friday, May 10, 2019

Kindred’s robots help retailers handle fulfillment centers — and take on Amazon

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Since taking the reins as chief executive of Kindred at the beginning of the year, Jim Liefer has been focused on commercializing his company’s autonomous robots. But unlike forward-projecting use cases for robots that may (or may not) one day take over for human beings in a wide swath of functions, Kindred’s current robots are purpose-built for the floor of retail fulfillment centers. That puts Kindred in the middle of an interesting business question: Given rising consumer expectations associated with online ordering, can anyone match or beat Amazon when it comes to speed, accuracy and efficiency?

With a background in operations at Walmart and One Kings Lane, Liefer asserts that his company’s core IP represents a significant advancement in retail operations. That’s because while industrial robots have worked well on manufacturing floors, robots have historically underperformed in e-commerce fulfillment centers, which require systems to handle objects of various shapes and sizes. Kindred’s approach is also notable because of its low-risk model that doesn’t require customers to make major capital investments. Instead of paying for the robot hardware, clients such as Gap pay based on the robots being able to successfully pick and sort items in a warehouse.

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