Optimizely co-founder Dan Siroker (Dan Siroker) said that the idea of his new startup Scribe can be traced back to some personal experiences. Although Scribe's first product focuses on Zoom, these experiences have nothing to do with Zoom.
Instead, Siroker recalled turning a deaf ear to his ears, and then had an "epiphany" the first time he wore a hearing aid because he recovered the feeling he thought he was lost.
He said: "It was really a spark. It made me think about other opportunities to strengthen things that your body can't naturally bear."
If I noticed that Siroker founded Optimizely with Pete Koomen in 2010, then stepped down as CEO in 2017, and was acquired by Episerver last year for this testing and personalization startup, this may be fresh in your memory. (Now Episerver itself has been renamed Optimizely.)
Today, Siroker is now the CEO of Scribe, and the company is registering its first product. The product integrates into Zoom meetings and converts them into searchable, shareable transcripts.
Siroker demonstrated it for me during our Zoom call. Scribes will appear as other participants in the meeting, recording video and audio at the same time as the real-time audiobook. During or after the meeting, users can edit the transcript, watch or listen to the relevant moments in the recording and highlight the main points.
From a technical point of view, none of this is a huge breakthrough, but the seamlessness of the experience left a deep impression on me – just by adding one participant, I got a complete record of the conversation and a searchable transcript. I can check it later, including when I wrote this story